Emma Knight - Bloom and Baby Doula
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Birth & Postnatal Doula in South West London
Postnatal doula support
Calm, practical and emotional support in the early days
The early days with a newborn can feel deeply special, but also intense, emotional, and at times overwhelming.
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It’s completely normal to find yourself wondering
is this normal? am I doing this right?
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You’ve just been through something huge. However your birth unfolded, this is a big transition.
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My role is to bring calm, practical, in-home support so you feel more rested, more confident, and less alone as you find your feet with your baby.
I’ve supported families through these early weeks enough times to know that no two days look the same. That’s why my support adapts with you.
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This isn’t about taking over. It’s about supporting you in a way that makes everything feel lighter.
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Some days that might mean sitting beside you while you feed and talk things through. Other days it might be holding your baby so you can sleep, shower, or just have a moment to yourself.
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If you have a partner, I support them too so they feel confident and involved. If you’re doing this on your own, you are not expected to carry everything alone.
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This is about helping you feel held, not overwhelmed.
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Practical and emotional postnatal support
My care is grounded in three key areas:
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🌿Care, For You, Not Just the Baby
Space to rest, recover, and be supported without judgement. This can include baby care while you sleep or shower, help around the house, or time to talk through your birth experience if needed.
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🌿Confidence in newborn care
Gentle, evidence-based guidance on feeding, sleep, and understanding your baby’s cues. No overwhelm, just clear, practical support to help you trust yourself more each day.
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🌿Calm, ongoing reassurance
You are not left on your own between visits. I’m available via WhatsApp for questions, reassurance, or those moments when you just need a steady voice.​
How it works
Every family is different, and your needs in the early weeks will naturally change as you find your rhythm.
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That’s why postnatal support is flexible and shaped around you.
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Support usually begins with a minimum 15-hour package, often delivered as 3-hour home visits across the first few months, but we decide together what feels right.
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This includes:
🌿A relaxed introductory call to talk through what you need
🌿A pre-birth visit (if booked during pregnancy) to prepare your postnatal plan
🌿In-home support that blends practical help, emotional care, and newborn guidance
🌿Ongoing flexibility so we can adjust as your needs change
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Some families want more support in the early days, others prefer to spread visits out over a longer period.
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There’s no fixed formula.
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Additional hours can always be added if you need more support.
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You’re not expected to know exactly what you’ll need. We figure it out together.
How I support you
Support is always led by what feels most helpful to you on the day.
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This might include:
🌿Holding your baby so you can rest, shower, or take a break
🌿Sitting with you while you feed and gently supporting if needed
🌿Talking through your birth experience
🌿Helping you understand your baby’s cues and rhythms
🌿Light household support like laundry, dishes, and tidying
🌿Cooking simple, nourishing meals
🌿Supporting older siblings or the wider family dynamic
🌿Sharing trusted resources if you need extra support
🌿Being there for the questions that pop up at 2am
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If it helps, I can wear your baby so they stay close and settled while I get things done around the house.
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You also have ongoing access to me between visits, so you’re not left figuring things out alone.
Insurance Approved