Emma Knight - Bloom and Baby Doula
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Birth & Postnatal Doula in South West London
Postnatal Support
The early days with a newborn can be magical and full of joy, but they can also feel messy, overwhelming, and leave you wondering if what you’re going through is normal. That is exactly where my postnatal support comes in.
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I’m not here to tell you how to parent. You already have that instinct. My role is to help you find your feet with less chaos and more calm.
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I also support your birth partner, helping them feel confident and involved in caring for your baby and supporting you. Together, we create a team that can face the challenges of early parenthood with more ease.
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My approach is based on three key pillars:
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Care, For You, Not Just the Baby
Time and space to focus on yourself. Whether it is listening as you process your birth experience, tidying up while you rest, or holding the baby so you can have a peaceful shower, I’m here to lighten your load with steady, non-judgmental support.
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Confidence, Clear and Gentle Guidance
From feeding and newborn sleep to routines and understanding your baby’s cues, I offer practical, evidence-based advice without overwhelm. You will feel more confident trusting your instincts and know where to turn if you need extra help.
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Connection, Support That Stays With You
Support does not end when I leave. I’m just a message away on WhatsApp between visits, ready to offer reassurance, answer questions, or remind you that you’re doing better than you think.
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I provide practical, emotional, and kind support so you can rest, recover, and focus on getting to know your baby and maybe even feel a bit more like yourself again.
And yes, I’m always happy to take a turn with the baby cuddles too.
How does it work?
Every new parent’s needs are different and often change over time. That’s why my postnatal support is flexible, responsive, and centred entirely on you and your rhythms.
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Typically, we start with a 15-hour package, usually delivered in 3-hour visits within the first six weeks after birth. We’ll decide together how to schedule these sessions to suit you, whether you want more frequent support early on, a break, or extra help when your partner returns to work. There is no fixed formula, so we stay in close contact to adjust as needed.
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This package usually includes:
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A complimentary 30-minute introductory chat via Zoom or in person to discuss your needs.
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A relaxed coffee morning at your home before baby arrives to connect in your own space.
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An antenatal planning visit around 34 to 36 weeks to explore your hopes for early parenthood and create a personalised plan.
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A postnatal care plan tailored to your unique priorities, helping support feel manageable and grounding.
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A minimum of 15 hours of postnatal visits, with the option to add more hours as your needs evolve.
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Suggestions of how I can help
Here’s how I can help in those early, hazy, amazing (and sometimes leaky) weeks:
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Make time and space for you to process your birth story
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Listen with empathy, no judgment, just someone who really gets it
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Support your partner and family so they can be the team you need around you
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Help with feeding your baby, whether it’s breast, bottle or mixed
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Gently guide you through your baby’s sleep rhythms- you deserve rest too
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Cook nourishing meals that actually taste good and help your body heal
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Hold the baby so you can take a break- whether to nap, eat, shower, or just breathe
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Answer all those “is this normal?” questions and help you figure out your baby
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Tidy up, fold laundry, load the dishwasher as the little things that make a big difference
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Entertain older siblings or give your dog a cuddle if they’re feeling left out
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Share trusted local resources like baby groups, feeding clinics and practitioners
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Be available between visits on WhatsApp, so you’re never without support when you need it most
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And as a bonus, every postnatal package includes a one-hour pregnancy planning session to help you feel prepared and confident before your baby arrives.
